Online Store and tailored product launch
After a two-year gap, faultless execution of the next product launch for our client, Samsung, was critical in order to re-engage with their fan-base. The launch pre-orders were a key driver in order to increase market share of the online channel.
Having already deployed our eCommerce software to run their UK online store, delivering over 200% increase in sales during the first 12 months, Brandpath developed customised pre-order landing and category pages, with uniquely mapped accessory up-sell funnels, along with a dedicated product upgrade programme.
A bespoke funnel design was deployed to take customers through payment, financing, and insurance options.
Our integrated reporting module provided logistics teams with real-time data allowing them to flex resource for the resulting volumes.
The payment and value-added services offered in the newly enhanced customer journey increased the addressable market, resulting in pre-orders 80% higher than originally forecast.
For this product launch the Samsung eStore became the largest channel in the UK with over 30% of the pre-orders taken.