Online store, supply chain & services is a pureplay online retailer of thoughtful, affordable luxury lifestyle products. The inspiration behind the brand is to produce and deliver beautiful products that make life easier.

Truly was born out of a desire for high quality, every day products that complement their customers personal tastes and styles. Truly’s manufacturing process involves the use of the finest materials available that are as sustainable as possible without any sacrifice in quality. The product range covers Living, Women, Men, Baby and Beauty.

Brandpath managed and delivered a complete end-to-end solution, including the online store implementation, automated payment / fraud solution, B2C logistics, contact centre services and inbound supply chain services.

The eCommerce solution delivers all the features expected from a cutting-edge eCommerce platform plus advanced functionality such as eGift Cards, complex product configurators, a MyAccount identity management / eCRM platform and targeted customer surveys.

Truly’s supply chain solution also utilises Brandpath’s owned global distribution centre network & fulfilment services for both forward and reverse logistics.


Truly online store
Truly Homepage
Truly eGift card
Truly My Account
Truly Advanced product selection